Estetic Lovely Website for a beauty clinic in Telheiras
The website they had
Made by them on Wix, as many websites start. It had the photographs and the list of services. What was missing was what makes a customer book.
- On Google, the page was called "Inovar".
- On a phone, the phrase at the top ran off the screen and the menu disappeared.
- To book, you had to scroll all the way down: WhatsApp was written in the contact section, next to a form.
- The services were lists, with no prices and no mention of who does them.
What we found out before designing
"You are the first person to last in this space. Because here nobody makes it past a year."
A customer, in the study done before the website
- Where
- Telheiras, Lisbon, in a building where, the neighbours said, nobody lasted more than a year. They are in their fourth year.
- Who
- Beatriz, on nails and hair, and Débora, on hair removal, eyebrows and skin.
- Customers
- Women from Telheiras and the surrounding area, aged 16 to 82, who have been to other places and didn't feel welcome.
- How they book
- Through WhatsApp: nine out of ten.
- What nobody showed
- The care before the service.
Care you can feel, results that last.
The brand phrase, which is on the website, answers the two complaints we found in the study: cold places, where you're just another name in the diary, and work that doesn't last, like the gel that cracks after a week.
From Google to booking
Is this what I'm looking for?
People searching type "laser hair removal". They say epilation, because the hair comes out at the root. On Google, the page uses the searcher's words and says where it is. The rest of the website speaks like they do.
The top says it all
What you do, for how long, the Google rating and the book button. All before scrolling.
Four years where nobody lasted one
The strongest proof wasn't ours, it was theirs: four years in the same space. It comes right after the top, next to the 26 years of experience.
Every service has a face
Every service has the name of the person who does it and a "from" price. Whoever books knows who they will be with and how much they will pay.
What happens before the service
Coffee, conversation, talking or staying silent. No place in the neighbourhood showed this. In the study, one customer summed it up: "I came here, it seems it's better than paying for a psychologist."
One tap and it's booked
The button opens WhatsApp with the message already written. From Google to booking, no forms.
Compare the two
The same space, the same name. Drag the line and see it on a phone too.
Eight versions before the website
Between 13 and 21 July, the top changed eight times: the phrase, the photograph, what appears first. Two phrases remained: "Beauty that starts with care." on the computer and "Your beauty, cared for by specialists." on the phone.
13 Jul Care you can feel, results that last.
13 Jul On the inside, it's about you.
14 Jul Care you can feel, results that last.
14 Jul Beauty that starts with care.
14 Jul Beauty that starts with care.
20 Jul Your beauty, cared for by specialists.
20 Jul Beauty that starts with care.
21 Jul Beauty that starts with care.
From 43 to 84 contacts a month
Contacts through the Google Business Profile, which now leads to the website: calls, direction requests and visits, before and after our work. Calls rose 300%. The figure combines the work on the profile and the new website, which went live in August 2026. Today, the clinic says it cannot answer all the contacts.
In August and September, about 4 in every 10 people who visited the site opened WhatsApp to book.
How many customers give up before they can book?
Show us the website you have, or tell us you don't have one yet. We'll tell you what we'd change first.
Start with the audit
Where do you want to take your business?
Takes about 2 minutes.
Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.
What you get, even if you don't go ahead with us
- Where you are losing customers today
- What to change first
- The path to your goal, in order of priority