On The Way Studio

Social media management for businesses

On The Way Studio manages social media for businesses across Portugal: we plan the strategy, create the content and post on Instagram, Facebook and TikTok, so your social media bring in customer enquiries.

A free analysis of what is missing to get there. We reply by the next working day.

Posting every day is not a strategy

The profile has been idle since the summer. Or you post whenever you remember, in a rush, between one customer and the next. The likes come from family and the phone doesn't ring. People look you up on Instagram before they call, and a profile like that sends them to your competitor.

Social media that bring in customers

  • Strategy first.What to post, for whom and with what goal: to sell, build trust or be remembered.
  • Content made by us.Photos, short videos, carousels and copy, with your brand's face.
  • Posting and calendar.You never have to think about what to post today again.
  • Approval in the app.You see everything before it goes out and approve with one tap.
  • Monthly report.What grew, what brought enquiries and what we'll change.

Profiles that took off

Inside Estetic Lovely: white counters, white chairs and round mirrors on a coral-coloured wall
4K → 44K

Estetic Lovely, beauty clinic. Views per month in the very first month, without ads. Before, the clinic only appeared in collaborations; today it has its own content every week.

Beauty clinic · Social mediaSee the case
Post “How this house in Sintra used to look”, showing the kitchen after the renovation
+1.600

Critério Requinte, building and renovation. Followers, most of them in a single week.

Building and renovation · Social mediaSee the case

See the social media portfolio

How much it costs

Social media management starts from 400 €/month, with a minimum contract of 3 months. The final price depends on the networks, the number of posts and who produces the photos and videos. You get a proposal with everything in writing before you start.

Frequently asked questions

What does a social media manager do?

They set the strategy, create and post the content, reply to what has been agreed and measure the results. At OTW, instead of one person, you get a team: strategy, design and video.

Hire a social media manager or an agency?

One manager on their own does everything, and something is always left half done. An agency has specialists, but you sometimes never know who you're talking to. At OTW you always talk to whoever is doing the work, through the app.

How many times a week should I post?

3 good posts are better than 7 done in a rush. The right frequency depends on the network and your audience, and is set in the strategy.

Do I have to appear in the videos?

It isn't compulsory, but it helps a lot: people trust those they can see. If you don't like the camera, we come up with formats where you feel at ease.

How soon will I see results?

The first signs (reach, views, messages) show up in the first weeks. An audience that buys is built over months.

Start with the audit

Where do you want to take your business?

Takes about 2 minutes.

Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.

What you get, even if you don't go ahead with us

  • Where you are losing customers today
  • What to change first
  • The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.
What do you want for your business? Choose up to 3.
How is your business doing today? Choose up to 3.
What are you looking for? Choose up to 3.
Which services interest you? Choose up to 3.
By when?
Who are we speaking with?

We will call you to set up the meeting.

Another country? Replace +351 with your country code.

More about you (optional)

If you have them, they help us look at your business before we talk.

We have received your request.

We will look at your business and get in touch by the next working day.