On The Way Studio
Talk about my goal

Graphic and editorial design portfolio The brand in everything you touch and read

Design · institutional, print, editorial, ads and social media

A brand lives in the small pieces: the card that stays in your wallet, the PDF opened on a phone, the ad seen for two seconds. Every piece has to be recognisable without the logo in front of it.

For an institution

For the Government of Angola: the Cabinda District Court planner, with the calendar, the map of the province and the pages for each day, and the banners, roll-ups and t-shirts for the opening of the Ciclo Formativo.

See the Angola project

Pages of the Cabinda District Court plannerCiclo Formativo 2023 banners

Flyers and leaflets

What is left on the counter and taken home: the services, the prices and how to book, on one sheet.

  • Barbershop flyer: O Corte Certo, change your lookO Corte Certo
  • Gym flyer: Are you ready for the best version of you?Gym
  • Burger joint flyer: O Hamburguer ArtesanalO Hamburguer Artesanal
  • Morocco trip flyer, with the camel and the priceTrip to Morocco
  • Flyer, card and service list of The Botanical Massage, in green and goldThe Botanical Massage
  • Two EcoMassage flyers: what the treatment is like, and acupunctureEcoMassage
  • Flyer and cards for Magali Andrade, massage therapist, in sea greenMagali Andrade
  • Espaço Equilíbrio flyers with the treatments and the pricesEspaço Equilíbrio

Cards

The card that stays in your wallet: business cards, loyalty cards, with the brand right from the first look.

  • Business card and loyalty card of The Botanical MassageThe Botanical Massage
  • Business cards of Lucena Confecções, in blueLucena Confecções
  • EcoMassage customer card, front and backEcoMassage
  • SoYer business cards, white with embossingSoYer
  • Magali Andrade business card with the list of massagesMagali Andrade
  • Sawada Sushi cards with the rose in blind embossing and the seal in gold foilSawada Sushi

Brochures

To explain more than fits on a flyer, folded in three.

  • Open burger joint brochure, with the burger and the menuO Hamburguer Artesanal
  • Tri-fold brochure for the Morocco tripTrip to Morocco
  • The Botanical Massage brochure with the list of massages and photographs of the spaceThe Botanical Massage
  • EcoMassage tri-fold brochure, openEcoMassage

Advertising

The brand in large format, out on the street: billboard, bus-shelter poster, panel and banners.

  • Gym poster on a wall: Are you ready?Gym
  • Barbershop bus-shelter poster: O Corte CertoO Corte Certo
  • Horizontal burger joint panel on a sunlit wallO Hamburguer Artesanal

Packaging and physical pieces

Cups, bottles, boxes and stickers: what people touch and keep at home.

  • Paper cup with the Jubarte Divers logo embossedJubarte Divers
  • Amber cosmetics bottles with the João Guerreiro brandJoão Guerreiro
  • Cookie packaging, assembled and flatCookies
  • Jubarte Divers sticker with the whaleJubarte Divers

To read

Editorial that opens on a phone: a PDF travel itinerary, one day per page, to send on WhatsApp, and an e-book with the research, the chapters and the layout.

See the Morocco case

Itinerary cover: Discover the Sahara desertItinerary day 1: arrival in MarrakechThe e-book Morocco, the definitive guide, on a tablet

For advertising

Ad creatives with different angles: the price, the best time to go, the itinerary, what's included. In 4:5, with the information in the centre, so they can be cropped square.

See paid ads

Creative: Morocco for €225?Creative: Trip from Marrakech to the Sahara desertCreative: Complete trip with everything you need to know

For social media

Posts with the same look as the rest of the brand, so they're recognisable in the feed without the logo in front.

Sawada Sushi Instagram grid: black and white photographs with the salmon in colourMagali Andrade posts on several phones

Stationery and packaging

Letterheads, folders, envelopes and boxes: the brand in everyday use and in what you give away.

Letterhead, folder, envelope and cards in pink and burgundy with the Isabela Kiill logoSawada Sushi gift box with the name in copper and the rose pattern embossed

Does every piece of your brand say the same thing?

Show us what you have today: cards, posts, presentations. We'll tell you what we'd change first.

Talk about my goalSee graphic design

Start with the audit

Where do you want to take your business?

Takes about 2 minutes.

Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.

What you get, even if you don't go ahead with us

  • Where you are losing customers today
  • What to change first
  • The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.
What do you want for your business? Choose up to 3.
How is your business doing today? Choose up to 3.
What are you looking for? Choose up to 3.
Which services interest you? Choose up to 3.
By when?
Who are we speaking with?

We will call you to set up the meeting.

Another country? Replace +351 with your country code.

More about you (optional)

If you have them, they help us look at your business before we talk.

We have received your request.

We will look at your business and get in touch by the next working day.