On The Way Studio
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OTW Systems Management and automation software to try

Tools and automations that make your business's life easier

Three systems we built, to try.

Reduced versions, with sample data. Feel free to play: nothing here is connected to a real system.

Estetic Lovely diary

Management software for a beauty clinic · custom-built

The problem: they were limited to what the software allowed, with no personalisation, and with the same email every business sends.

What changed: now they personalise the emails and messages, choose which ones go out and look after loyalty. Every email goes out with the clinic's name, logo and colours.

See the Estetic Lovely case

Try itClose the demo

Choose a message, change the text and watch the email change beside it.

Diary · sample data
Message
Loyalty card
Reward aftervisits, with% discount

Marta has 3 of 5 visits · 20% discount at the end

From: Estetic LovelySubject: How did it turn out?

Hi Marta!

How did the gel polish turn out? If there's anything to adjust, tell us. Only 2 visits left until your discount.

Book via WhatsApp

Estetic LovelyTelheiras, LisbonWhatsApp · InstagramYou are receiving this email because you are a customer of Estetic Lovely. To stop receiving it, reply to say so.

On The Way Travel booking system

Booking system for a travel agency · built for the Morocco trip

The problem: to get the best price, you had to search each airline's website, one by one, because on comparison sites the price shows up higher.

What changed: now everything is in one place. The search brings the airlines together and returns the 3 best options; from there come the quote, the booking confirmation with the terms as a PDF, and the customer enters the customers and sales list on their own, with the leads and the price history.

See the travel agency case

Try itClose the demo

Choose the origin, the possible dates and the nights.

On The Way Travel portal · sample data
From

ToMarrakech

Nights

The 3 best options from Lisbon, 4 nights

  1. 1 qui, 03/12 → seg, 07/12Outbound Airline A 17:35 · Return Airline B 20:20 · two bookings 70 €per person
  2. 2 qui, 24/12 → seg, 28/12Outbound Airline B 06:50 · Return Airline B 20:35 82 €per person
  3. 3 ter, 08/12 → sáb, 12/12Outbound Airline A 06:35 · Return Airline B 17:05 · two bookings 85 €per person

Price per person, round trip, hand luggage only. Sample airlines and prices: they are not real prices.

App OTW

Project management and customer area · the app we use every day in the studio

What changed: the customer opens the app and sees each service, the stage, who is responsible and the progress. The studio sends what is ready (a design, a calendar) and the customer approves it there, or requests changes with a comment that reaches the team straight away.

  • Studio management: services, collaborators, payments and amounts, with tasks assigned by the manager.
  • Sales area: prospecting and CRM for prospects and customers, with automatic presentations and proposals in the identity of OTW and of the customer.
  • For the customer: planning they approve, results in real time, and the visual identity, documents, contracts and image bank in one place.
  • Chat and access: chat between the people working and the customer, and three areas with different access levels (founders, collaborators and customers).

See OTW Systems

Try itClose the demo

Open a service, see what the studio sent you and approve or request changes. On the other side, the team sees your reply.

OTW app · sample customer
Restaurante OrvalhoYour services
68%of the plan done
    1. StructureCompleted
    2. CopyCompleted
    3. DesignAwaiting your approval
    4. PublishingTo do
On the team's side

No replies yet. Reply to a request above and see what the team receives.

Which task takes up the most of your time?

Tell us what you do by hand every week. We'll show you how to get it running on its own, with a ready-made or custom system.

Talk about my goalSee OTW Systems

Start with the audit

Where do you want to take your business?

Takes about 2 minutes.

Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.

What you get, even if you don't go ahead with us

  • Where you are losing customers today
  • What to change first
  • The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.
What do you want for your business? Choose up to 3.
How is your business doing today? Choose up to 3.
What are you looking for? Choose up to 3.
Which services interest you? Choose up to 3.
By when?
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More about you (optional)

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We will look at your business and get in touch by the next working day.