On The Way Studio
Talk about my goal

Websites portfolio The before and after

Website design for businesses · One example and two live websites

The same restaurant, two websites

  1. Do you know this website?

    This restaurant doesn't exist. The website, though, you surely know: the history, the mission, nine pages in the menu. Only what the customer is looking for is missing. Keep scrolling and watch it change.

  2. Is this what I'm looking for?

    People arriving from Google don't read, they search. "Welcome to our website" tells nobody anything. The title now says what it is and where, and that is what Google shows too.

  3. Can I trust it?

    Three paragraphs about the mission convince nobody. The dishes in plain sight and what customers write on Google do.

  4. How do I book?

    Booking was a form hidden on the Contacts page. It becomes a button in plain sight, which opens WhatsApp. If they have to look for it, the customer calls the restaurant next door.

  5. Now, yes, pretty

    Only at the end, the part you see first: the typeface, the colour, the movement. Pretty helps, but only after clear.

Compare the two

Drag the line. And see it on a phone: that's where your customers are.

View on

Websites that are live

The restaurant was made up. These aren't, and they have customers on the other side.

esteticlovely.wixsite.com/el22Before, on Wix
The old Estetic Lovely website on Wix: the name in capital letters, a generic phrase and a lot of empty space
esteticlovely.ptNow

Estetic Lovely

Beauty clinic in Telheiras

GoalA website that works on a phone. The old one, made by them on Wix, broke on the small screen: the phrase at the top ran off the screen and the menu disappeared.

  • Responsive: built for the phone first, where the customers are
  • SEO: what you do and where, in the title and on Google, linked to the Business Profile
  • Conversion: booking through WhatsApp always in sight
  • Positioning: the clinic is positioned on value, not on price

See the caseVisit website of Estetic Lovely (opens in a new window)

Before, Dec 2025
The first version of the Morocco trip website: the title in large letters over a photograph of the desert
marrocos.onthewaystudio.comNow

Trip to the desert in Morocco

Travel agency in Morocco · Trips to the Sahara

GoalA page that opens fast on a phone, to send on WhatsApp to anyone asking about the trip.

  • Speed: the files went from 41 MB to 7 MB
  • Phone: the top video starts by itself and the scroll no longer locks
  • Conversion: the price says, in full, that it's per person, and WhatsApp is in sight

See the caseVisit website of Trip to the desert in Morocco (opens in a new window)

If the customer has to search, they're already at the neighbour's

Show us the website you have, or tell us you don't have one yet. We'll tell you what we'd change first.

Talk about my goalSee website design

Start with the audit

Where do you want to take your business?

Takes about 2 minutes.

Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.

What you get, even if you don't go ahead with us

  • Where you are losing customers today
  • What to change first
  • The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.
What do you want for your business? Choose up to 3.
How is your business doing today? Choose up to 3.
What are you looking for? Choose up to 3.
Which services interest you? Choose up to 3.
By when?
Who are we speaking with?

We will call you to set up the meeting.

Another country? Replace +351 with your country code.

More about you (optional)

If you have them, they help us look at your business before we talk.

We have received your request.

We will look at your business and get in touch by the next working day.