What is paid traffic?
It's the visitors who reach your website, WhatsApp or profile through paid ads, on Instagram, Facebook, Google or YouTube. Unlike organic reach, you show up straight away to whoever you choose, on the day you choose.
Paid traffic, paid ads or online advertising: are they the same thing?
Yes. "Paid traffic" is what it's called in Brazil and is heard more and more in Portugal; "paid ads" and "online advertising" are the same service. In every case, you pay for your business to show up to people who can buy.
How much should I invest in ads?
It depends on what you sell and how much a customer is worth to you. For local businesses, starting with 5 to 10 euros a day is already enough to test. In the audit we tell you the right amount for your case.
How soon do results appear?
The first enquiries usually arrive in the first or second week. Between the first and second month, the ads get fine-tuned and the cost per enquiry drops.
What is the difference between a paid ads manager and boosting posts?
Boosting shows a post to more people, and usually the wrong ones. An ads manager chooses the audience, tests messages, measures every euro and adjusts every week. It's the difference between likes and quote requests.
Will it work for my business?
If there are people searching for what you sell, yes. In the audit we tell you frankly whether it makes sense now or whether something else needs solving first.