On The Way Studio

Paid ads management for businesses

On The Way Studio manages paid ads for businesses across Portugal: ads on Instagram, Facebook and Google that bring interested people to you, every week.

A free analysis of what is missing to get there. We reply by the next working day.

Ads without a strategy are burning fuel

You pressed "Boost post", spent 50 euros and got half a dozen likes. Nobody called. The problem is rarely the money invested. It's advertising without knowing to whom, with what message and where to take the person after the click.

Ads that make the phone ring

  • The right audience.We define who buys what you sell, where they are and what they're looking for.
  • Ads that stop the thumb.Copy and image or video made for your customer, not for the algorithm.
  • A destination that converts.WhatsApp, form or website: the person clicks and lands somewhere it's easy to talk to you.
  • Weekly follow-up.We cut what doesn't work and reinforce what brings customers.
  • Numbers you understand.How much you invested, how many enquiries arrived and what each one cost. It fits on one page, not twenty.

An agency that stopped chasing customers

Itinerary post “Discover the Sahara desert”: 5 days and 4 nights from Marrakech
20/day

Morocco travel package. Before, the agency posted every day in groups and on social media to find interested people. With the ads, it started receiving 20 messages a day on average. Monthly sales rose 480%, and in the last 12 months there were 242 sales.

Travel agency · Paid adsSee the case

How much it costs

Management starts from 150 €/month. The ad budget is separate and paid directly to Meta or Google: you decide with us how much to invest, and we start with an amount you can test without worry.

Frequently asked questions

What is paid traffic?

It's the visitors who reach your website, WhatsApp or profile through paid ads, on Instagram, Facebook, Google or YouTube. Unlike organic reach, you show up straight away to whoever you choose, on the day you choose.

Paid traffic, paid ads or online advertising: are they the same thing?

Yes. "Paid traffic" is what it's called in Brazil and is heard more and more in Portugal; "paid ads" and "online advertising" are the same service. In every case, you pay for your business to show up to people who can buy.

How much should I invest in ads?

It depends on what you sell and how much a customer is worth to you. For local businesses, starting with 5 to 10 euros a day is already enough to test. In the audit we tell you the right amount for your case.

How soon do results appear?

The first enquiries usually arrive in the first or second week. Between the first and second month, the ads get fine-tuned and the cost per enquiry drops.

What is the difference between a paid ads manager and boosting posts?

Boosting shows a post to more people, and usually the wrong ones. An ads manager chooses the audience, tests messages, measures every euro and adjusts every week. It's the difference between likes and quote requests.

Will it work for my business?

If there are people searching for what you sell, yes. In the audit we tell you frankly whether it makes sense now or whether something else needs solving first.

Start with the audit

Where do you want to take your business?

Takes about 2 minutes.

Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.

What you get, even if you don't go ahead with us

  • Where you are losing customers today
  • What to change first
  • The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.
What do you want for your business? Choose up to 3.
How is your business doing today? Choose up to 3.
What are you looking for? Choose up to 3.
Which services interest you? Choose up to 3.
By when?
Who are we speaking with?

We will call you to set up the meeting.

Another country? Replace +351 with your country code.

More about you (optional)

If you have them, they help us look at your business before we talk.

We have received your request.

We will look at your business and get in touch by the next working day.