Sawada Sushi, sushi restaurant. A discreetly luxurious brand for a colour-blind chef, designed from his work.
Food service · Visual identityVisual identity and logo design for businesses
On The Way Studio creates visual identities for businesses across Portugal: logo, colours, typography and brand guidelines, so your business inspires trust at first glance.
A free analysis of what is missing to get there. We reply by the next working day.
Customers judge by the cover
The logo was made by a nephew, ten years ago. The business card says one thing, Instagram another, the van something else again. When a brand looks amateur, customers assume the service is too, and choose whoever looks more serious, even if they're worse.
A brand you can recognise
- Logo.With versions for light and dark backgrounds, a profile icon and a favicon.
- Colours and typography.Chosen for your sector and for the customer you want to attract.
- Supporting elements.Patterns, icons and graphics for social media, the website and printed materials.
- Brand guidelines.A simple document with the rules, so anyone can use the brand without spoiling it.
- Files ready to use.In every format you'll need, from Instagram to the printers.
Brands that now have a face
The Botanical Massage, massage and wellbeing. A symbol of opening leaves, in gold on dark green, for a massage and therapy house.
Wellbeing · Visual identityLuiza Sobral, interior design. The brand of an interior designer, nailed in just a few conversations.
Interior design · Visual identityJoão Guerreiro, Traditional Chinese Medicine. The initials J and G joined in a meditating figure, for a Traditional Chinese Medicine therapist.
Traditional Chinese Medicine · Visual identity
Travel agency (Morocco), visual identity within the full case, with website, social media and ads.
Travel · Full caseSee the caseHow much it costs
A logo starts from 150 €; a complete visual identity, with a mini brand guide, from 550 €. You get a proposal with the final price before we start.
Frequently asked questions
What is the difference between a logo and a visual identity?
The logo (or "logo", as it is said in Brazil) is the symbol. The visual identity is the whole set: logo, colours, fonts and rules of use, so the brand looks the same everywhere.
What is a visual identity guide?
A guide with the brand's rules: which colours to use, which fonts, how to apply the logo and what not to do. It is for anyone who makes materials for you in the future.
How long does it take?
The deadline is written in the proposal, before we start.
What if I don't like the proposals?
We adjust. The revision rounds are included and defined in the proposal.
Can I just refresh the logo I already have?
Yes. Often the best thing is to modernise what customers already recognise instead of starting from scratch.
Start with the audit
Where do you want to take your business?
Takes about 2 minutes.
Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.
What you get, even if you don't go ahead with us
- Where you are losing customers today
- What to change first
- The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.