On The Way Studio
Talk about my goal

Visual identity portfolio Brands with a reason why

Logo and visual identity · OTW Express

Instead of a wall of logos, each brand told from the inside: what the client asked for, the concept and the reason for each piece.

More brands, in brief

  • Mockups of The Botanical Massage brand on towels, bottles, a sign, a polo shirt, cards and a websiteSymbol and horizontal version of The Botanical Massage logo, in gold and dark green

    The Botanical Massage

    Massage and therapies · applications in mockup

    A symbol of opening leaves, in gold on dark green, for a massage and therapy house.

    Symbol and horizontal version, for use on light backgrounds. The applications are mockups, not photographs of the space.

  • Luiza Sobral

    Interior design

    The brand of an interior designer, nailed in just a few conversations.

    “They captured what I wanted for my logo really quickly, with just a few conversations, and I loved it.”
    Luiza Sobral, 5/5 review on Google (originally in Portuguese)
  • Mockups of the João Guerreiro brand on a card, bottles, towels, a box and a therapist's tunicJoão Guerreiro Traditional Chinese Medicine logo, in white on dark brown

    João Guerreiro

    Traditional Chinese Medicine · applications in mockup

    The initials J and G joined in a meditating figure, for a Traditional Chinese Medicine therapist.

    The challenge was to translate the age-old philosophy of Traditional Chinese Medicine, which seeks balance between body, mind and spirit, into a single, memorable symbol. A palette of browns and cream, with horizontal, vertical and circular variations. The applications are mockups.

Your brand deserves a reason why too

A brand without a concept is just a pretty drawing, and pretty drawings are forgotten. Tell us what you do and for whom. We'll find the concept.

Talk about my goalSee visual identity

Start with the audit

Where do you want to take your business?

Takes about 2 minutes.

Tell us what you need and where you want to get to. We study your business and prepare a free analysis: what is holding the business back and what to do first.

What you get, even if you don't go ahead with us

  • Where you are losing customers today
  • What to change first
  • The path to your goal, in order of priority
How it works1. Answer a few questions: what you need and where you want to get to.2. We study your business and build the analysis.3. By the next working day, we get in touch to set up a meeting.4. At the meeting, we show you the analysis. No cost and no commitment.
What do you want for your business? Choose up to 3.
How is your business doing today? Choose up to 3.
What are you looking for? Choose up to 3.
Which services interest you? Choose up to 3.
By when?
Who are we speaking with?

We will call you to set up the meeting.

Another country? Replace +351 with your country code.

More about you (optional)

If you have them, they help us look at your business before we talk.

We have received your request.

We will look at your business and get in touch by the next working day.